About

Joshua McFadden is a creative collaborator known for shaping thoughtful, ingredient-driven hospitality experiences. As the founding partner of Submarine Hospitality, he helped bring to life some of Portland’s most beloved restaurants—Ava Gene’s, Tusk, Cicoria, The Woodsman, and Los Burros Supremos—each rooted in a deep respect for seasonality, craft, and place.

Today, Joshua continues to guide new restaurant concepts across the country, offering a blend of culinary vision, operational insight, and design sensibility.

Beyond the kitchen, Joshua is restoring Berney Farm, a 50-acre property in Springdale, Oregon. There, he is cultivating an agricultural and creative refuge where farming, food, and design meet—offering a space for collaboration, education, and celebration.

He is the author of Six Seasons: A New Way with Vegetables, co-written with Martha Holmberg, winner of the 2018 James Beard Award. Their second book, Grains for Every Season, was nominated for the award in 2022. His third cookbook, a tribute to the art of pasta, will be released in fall 2025.

Design Offerings–

  • Building meaningful concepts that resonate with both team and guest.
    Crafting spaces that support hospitality from the inside out.
  • – Back-of-house kitchen flow & functionality
    – Front-of-house layout & guest journey planning

Brand & Experience Offerings–

  • Bringing stories to life through intentional programming and partnerships.
  • – Experience design & seasonal programming
    – Strategic collaborations & brand partnerships
    – Creative direction & storytelling
    – Brand identity & positioning

Concept & Development Offerings–

  • Shaping ideas into fully realized hospitality experiences.
    – Hospitality concept creation & refinement
    – Operational programming & service design

Contact–