La Neta
Overview
La Neta
Portland, Oregon
2018
Role
Brand Creation, Design Oversight, Brand Development, Culinary & Beverage Programming
Scope
Back-of-House (BOH) and Front-of-House (FOH) layouts, curated a modern Mexican-inspired menu with an all-day dining approach, created a dynamic seasonal beverage program to complement the cuisine, oversaw project management to ensure seamless execution from concept to launch.
Partners
The Hoxton
La Neta was designed as a vibrant, modern Mexican-inspired restaurant, offering an all-day dining experience on the ground floor of The Hoxton hotel. The vision was to create a space where bold, authentic flavors met contemporary culinary techniques, paired with a thoughtfully crafted seasonal beverage program.
Our team played a key role in developing the brand identity, ensuring that every element—from design to menu development—aligned with the restaurant’s ethos. Through meticulous project management and attention to detail, we helped bring La Neta to life, delivering an inviting yet elevated atmosphere that seamlessly integrated into The Hoxton’s dynamic hospitality experience.
La Neta Image Gallery
About La Neta
La Neta was designed as a vibrant, modern Mexican-inspired restaurant, offering an all-day dining experience on the ground floor of The Hoxton hotel. The vision was to create a space where bold, authentic flavors met contemporary culinary techniques, paired with a thoughtfully crafted seasonal beverage program.
Our team played a key role in developing the brand identity, ensuring that every element—from design to menu development—aligned with the restaurant’s ethos. Through meticulous project management and attention to detail, we helped bring La Neta to life, delivering an inviting yet elevated atmosphere that seamlessly integrated into The Hoxton’s dynamic hospitality experience.