Turf Club

Turf Club

Twin Falls, Idaho

2024

Role

Design Oversight, Brand Development, Culinary Guidance

Scope

Collaborated with owners and MOMA to open a high-end steakhouse in the historic Turf Club. Advised on brand development and design, and provided culinary guidance for the opening menu.

Partners

MOMA, Mariann and Robert Griffin

Collaborators

Maddy Pease Creative

We reimagined and revitalized this historic restaurant, transforming it into a modern high-end steakhouse. In collaboration with MOMA, I played a key role in brand development while working closely with the owners to oversee design elements and shape the opening menu.

We reimagined and revitalized this historic restaurant, transforming it into a modern high-end steakhouse. In collaboration with MOMA, I played a key role in brand development while working closely with the owners to oversee design elements and shape the opening menu.